Being part of a franchised system means you have full support of tried and tested existing systems together with guidance to help you get into your own business. We give you the tools to grow and run a successful business. Part of our support includes:

Learning and Developing – Training

People from all walks of life can become successful Michel’s Patisserie franchisee. No prior baking or coffee knowledge is required. A comprehensive preliminary training program is provided for all new owners covering theoretical and practical aspects of coffee making, customer service and operational facets. All training provided in our state of the art, purpose built training academy on the Gold Coast.

Once your training in the academy is completed, an in-store practical component follows, as does onsite assistance at opening or takeover stage. Our franchisees have access to comprehensive online training programs, Inspire and RIOT, to help train their team. In-store training is delivered on a needs basis by our dedicated Sales and Performance Managers and Barista Trainers at no additional cost. All of this means that our franchisees are supported 100% of the way.

Driving Customers to Stores – Marketing

Michel’s Patisserie’s Marketing Department is a team of qualified professionals with years of experience creating and implementing innovative and successful marketing programs. The marketing team are responsible for all major national campaigns, digital and social media, promotions and point of sale materials as well as helping you with local store specific marketing – all activities having the primary focus of driving customers into your store, increasing store sales and enhancing the Michel’s Patisserie experience for every customer.

Daily Assistance – Operations

The Michel’s Patisserie operations team are there daily to help you, with a dedicated Sales and Performance Manager who will help review your profit and loss statement to improve your profitability in line with the national average-COGs, labour and sales, help you set daily targets to help you achieve your goals, assist you with any training you and your staff require to help you get the most out of your business.

Buying Power – Procurement

The experienced Michel’s Patisserie procurement team have a proven track record of managing key supply chains within the food industry. Their focus is on buying suppliers to deliver quality, supply chain integrity, innovation and value. They utilise the strength across all of our brands to manage this process. All of this means greater savings, efficiencies and service for our franchisees.


Our franchise system is accredited with Westpac, NAB and ANZ which Retail Food Group can provide contact details for on request. From time to time the franchisor may offer special financial accommodations to potential franchisees. Please enquire with your Franchise Sales Executive if there are current offers available.

*Information contained within is subject to change at the sole discretion of the franchisor. Fees and charges are a guide only and may be subject to change.

Watch our short video below to find out more about our 6-week training program and each step of the buying process after your reach franchisee qualification stage.