What is included?:

  • A fully fitted out Michel’s Patisserie store
  • Four and a half weeks training at our state of the art training facility on the Gold Coast
  • Reference manuals for your store and staff
  • Promotional support covering national promotions
  • Product innovation and PR
  • Your initial franchise fee
  • Ongoing franchise support .

Agreement term: 5 year term plus an additional 5 years.

Ongoing franchise fee: 7% (plus GST) of gross sales per week.

Ongoing marketing contribution: 3% (plus GST) of gross sales per week.

Ongoing training contribution: $23 per week Plus GST

Opening hours: Typically 7 days per week, with hours dependent upon individual locations.

New Stores

The investment range generally for new stores is $320k – $400k + GST, including the initial franchise fee.

**The investment level varies depending on the size of the site, equipment required and the landlord conditions or contributions.

Established Stores

There are many advantages to taking over an existing store.  Established stores have the benefit of already been set up and maintain a loyal customer base in a proven site. The selling price of existing stores is set by the current franchisee and will vary as does the price of any existing business.


Many factors will determine the cost of converting an existing business to the Michel’s Patisserie franchise system. Please contact us for more information on converting your existing café to the Michel’s Patisserie franchise system.

International Master Franchise

We welcome enquires concerning potential establishment of Michel’s Patisserie with international territories. International licences will depend on the size and market potential of the country or region being purchased. Please contact us for more information on International Master Licences.

Financial Support

Assistance with set up is available upon request, at the discretion of the franchisor. Conditions will apply.

*Information contained within is subject to change at the sole discretion of the franchisor. Fees and charges are a guide only and may be subject to change.